Virgin Media to avoid price wars in mobile broadband field

Newcomer to the world of mobile Broadband, Virgin Media has decided to try and avoid the price wars that have been sparked between a variety of providers, according to a recent report.

According to one recent report communications giant Virgin Media has decided that it will steer clear of the mobile broadband price wars that have been declared between many of the other major providers. Virgin Media is a newcomer to the world of mobile broadband, but feels that its reputation and household name will enable it to build up an impressive customer base without having to resort of involvement in price wars.

Some industry officials have said that Virgin Media will be looking more towards the loyalty of its customers to back its mobile broadband service than on its price. One official said that given the size and reputation of Virgin Media it was unlikely that the provider would be pushed into cutting prices just yet, even thought it is many months behind its main rivals in the provision of mobile broadband.

The official stated in the report: ”Virgin will not be using price to compete for mobile broadband customers, rather the company hopes its reputation for providing good fixed line broadband services will help create interest in the service.” The service that has been launched by Virgin Media will cost subscribers fifteen pounds per month, and for this consumers will get two thousand emails, two hundred music tracks, one hundred videos of two minutes each, and one hundred hours of web surfing.

Following the launch of the service an official from Virgin Media said: “The launch of our Mobile Broadband product means UK consumers can now get all of their broadband needs from the UK’s leading broadband expert.” He added: “Virgin Media already provides the fastest broadband in the UK over our fiber-optic network and now customers can enjoy our broadband both at home and when on the move.”