Virgin takes another step to stop misleading advertising from broadband providers

Having already expressed disdain over some ISPs misleading consumers over broadband speeds through their advertising, Virgin Media has now taken another step towards ending this practise by setting up a website.

Over the past eighteen months a rising amount of concern has been expressed over the fact that some Internet service providers advertise impressive up to speeds but the vast majority of customers receive only a fraction of the speed that is advertised. Many have dubbed this practice as misleading, and this includes media and entertainment giant Virgin Media.

In fact, having already expressed its disapproval over this practise Virgin Media has now gone a step further by setting up a website to help consumers who may be getting misled over their broadband speeds. Consumers will be able to use the website to test the broadband speed that they are getting from their Internet provider, and also sign a petition to stop the misleading advertising. The website is www.stopthebroadbandcon.org

Executive Director of broadband at Virgin Media, Jon James, said: “People are paying for super-fast broadband but receiving a service stuck in the slow lane. Faster broadband means better broadband, whether you’re surfing the web, watching TV online or downloading music. UK consumers deserve superfast broadband they can trust, rather than having to rely on the fairytales and broken promises of current broadband advertising.”

Sir Richard Branson, the founder of the group, said: “Staying connected is central to our lives and we all deserve broadband we can trust. I’m challenging all broadband providers to be honest with their customers and ask people to add their voice to the campaign by signing up to www.stopthebroadbandcon.org.”

Source – Marketing Magazine