Virgin prepares for set top boxes with broadband capabilities

Innovative broadband and media giant Virgin is getting itself ready to launch next generation set top boxes in the UK which will provide consumers with broadband capabilities.

Virgin Media is a company that likes to be at the forefront of advancements when it comes to areas such as broadband, television services, and other media services. It is now said to have formed a partnership that will allow it to launch next generation set top boxes, providing consumers with broadband capabilities via their set top boxes.

Virgin Media has teamed up with American television giant TiVo, and together the companies will launch a combined television and broadband interactive service for these next generation set top boxes. The boxes will have the branding of both companies on, and according to reports will be launched next year. The partnership will allow Virgin to build upon its TV based broadband services, and will make it an exclusive provider of TiVo services in the UK.

The Chief Executive of Virgin Media, Neil Berkett, stated: “TiVo’s proven track record of innovation, strength of its patented technology and experience in developing best in class user environments, make it an ideal strategic partner for Virgin Media as we move aggressively to bring our next generation TV service to market.”

He added: “The superiority of our fibre optic network combined with TiVo’s capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK, and we believe will do to the TV market what Virgin Media has done to the high speed broadband market.”

Source – Broadcastnow