Earlier this year the Post Office, which has diversified into many different areas over recent years, launched its own broadband service, joining the long line of providers that offer this high tech service to consumers in the UK. According to a recent report the Post Office is enjoying success withy its broadband service, and has enjoyed an increasing customer base. Figures show that Post Office broadband is proving a hit with many consumers, and in particular with silver surfers who are over the age of fifty.

Some experts think that one of the reasons that over 50s seem to like the Post Office broadband service is because they can pay the bill over the counter at the Post Office when it arrives. There is no pressure to set up a direct debit, as with many other broadband providers, and unlike other providers the Post Office does not apply financial penalties to the accounts of those that do not pay by direct debit.

Many have said that by taking up Post Office broadband consumers can help to support the Post Office service and reduce the chances of more closures. This can be done by taking up broadband service with the Post Office and by using local branches to make payment for the service over the counter as the bills are received.
One industry official stated: ‘It is unusual for a broadband provider to target one particular demographic of customers but the over-50s group is growing and many of the features of the Post Office package will appeal to them. Post Office broadband is actually a tie-up with BT Broadband so customers can benefit because connection problems will be dealt with by BT engineers, which tends to be quicker than for non-BT connections.’