Mobile broadband packages with Orange no longer offer unlimited access

With many customers often confused by the vague ‘unlimited’ monthly data limits set by most mobile broadband providers the network operator, Orange, is providing clearly laid out monthly caps with all of its pay monthly packages.

A lack of understanding of the data usage policies of many mobile broadband providers is quite common these days with a large proportion of subscribers to mobile broadband services having no knowledge of the fair usage policy or the monthly download limits of their providers according to the recent findings from a mobile internet consumer survey.

Following a report that the advertising regulator, the Advertising Standards Agency (ASA) was planning to look into reports that consumers were being misled by claims from broadband suppliers of vague ‘unlimited’ download packages and unrealistic broadband connection speeds, both 3 Mobile and O2 have also joined Orange in removing the ‘unlimited’ tags from their mobile broadband services.

The fact that during the early sign up process, line speed information, and the highly important fair usage policies are not provided voluntarily by any of the mobile broadband service providers was also revealed in a recent Ofcom survey. In order to help consumers get deals that are fairer a new set of measures will be implemented in 2011 by the communications regulator.

The latest changes from ‘unlimited’ to capped by a number of mobile broadband providers may seem to many consumers as being a step back rather than forward but for many others these caps simply offer users a clearer, more honest range of mobile broadband packages that in truth are very similar to the various ‘unlimited’ packages that are available now, once the fair usage policies are looked at more carefully.

Source – Broadband Analyst