Forty seven percent of people unaware of mobile Internet

Over the past couple of years there has been a marked increase in the popularity of mobile broadband and Internet, but a recent study has shown that forty seven percent of people are still unaware of this technology.

The past couple of years has seen a marked increase in the popularity and take up of mobile broadband services, and with a rising number of providers offering this technology, and with costs getting more and more affordable, both business users and casual users have started embracing mobile broadband services on a daily basis.

However, despite the rising popularity mobile broadband a recent study has shown that around forty seven percent of people are still unaware of mobile broadband technology. The study was carried out by the European Interactive Advertising Association. The number of people that did know about mobile Internet and broadband was forty eight percent.

It is thought that with the expansion of mobile coverage, the affordability and increased sales of laptops and netbooks, and the competitively priced packages that consumers now have access to from the various mobile providers will see the popularity of mobile broadband services continue to rise. Already round seventy one million people across Europe use mobile devices to get online for an average hour a day in a typical week. It is thought that once 4G broadband is made more widely available the popularity of mobile broadband will be further boosted.

Younger people were found to be embracing mobile broadband services more than most, with around twenty five percent of consumers aged between sixteen and twenty four years of age getting online whilst out and about for around 7.2 hours per week on average.

Source – Techwatch