Gateway returns to UK after seven years

Whilst many other companies are closing their doors in the current recession, the laptop and PC Gateway brand is said to be returning to the UK after an absence of seven years.

In the current recession many businesses in a variety of sectors are closing their doors due to financial problems. However, laptop and computer giant Acer has recently announced that after an absence of seven years it is now relaunching the Gateway laptop and PC brand in the UK. The Gateway brand will be launched in the UK and across Europe, according to reports.

In the past the Gateway brand focussed on PCs and laptops for consumers, and this has also been its focus in the United States. However, the brand will now have a new focus, according to Acer officials, and will be aimed at providing technology for medium and large businesses in the UK and Europe.

Gateway product business manager, Kevin O’Donoghue, said: “Gateway pulled out in Europe but [it] has still kept a neutral brand perception, so it’s a brand that’s still recognised but not recognised negatively. What we’re developing is not just simply another brand… it’s a separate company with separate structure and different people focused on a narrow segment in Europe.”

He added: “The fact that Gateway stays in the States as a consumer [brand] does not impact the mid-market in Europe.” The brand will relaunch with a limited selection of products, and this will include three laptops and three desktop PCs. The launch is scheduled for the end of March according to the report. Two monitor models and several servers are also due to be launched via the Gateway brand later in the year.