UK consumers don't want to upgrade broadband services due to financial crisis

A recent report has suggested that the ongoing financial crisis in the UK is resulting in fewer consumers wanting to upgrade their broadband services.

The results of a recent study have shown that in the current financial climate many consumers in the UK are reluctant to upgrade their broadband packages. The ongoing financial crisis and deepening recession has resulted in fewer people being able to afford to upgrade their broadband packages or wishing to upgrade to a better package due to the extra costs involved.

The survey, which was carried out recently by a specialist broadband group, showed that around two thirds of those that responded to the survey said that they would not want to shell out extra cash for super fast broadband in the current financial climate, where many households are already struggling to make ends meet each month due to financial problems and overstretched budgets.

One industry official involved in the study stated: “Given the current economic climate, consumers are obviously very aware of their monthly outgoings and the need to keep these costs as low as possible. Consumers may be reluctant to upgrade to a superfast service when they currently aren’t even getting what they pay for on slower speeds.”

However, officials involved in the research advised consumers that they would not necessarily have to shell out more cash to get better speeds with their broadband package, as they could look at things such as repositioning their router, ensuring other applications were not running, ensuring that the connection was secured so that it could not be illegally shared, and or upgrading to a new browser.