Study shows a fifth of advertising revenue is accounted for by Internet marketing

A recently released Ofcom report has found that the UK is currently ahead of many of the other nations in terms of online advertising and also shows that overall internet access and broadband take-up is much stronger than in recent years.

As a digitally advanced nation the UK is currently leading the way with 19 percent of all advertising accounted for by marketing online, according to a recent study by Ofcom, the media regulator.

Out of all the locations polled in the study the figures show an increase of one third since 2006 and place the UK at the top of the list. Coming in with 17 percent was Sweden, which was up from two years ago by four percent, and puts the country in second place. In third position was the US with 13 percent which was three percent higher than the same time two years ago.
The average number of homes that had taken up broadband in 2007 was around 56 percent whereas five years ago this figure was only 12 percent according to the study. It was also found that the number of homes throughout the UK that now have a connection to the internet was considered to be “above average” in the study with 60 percent of households having some form of web access.

It was also discovered from the poll that the main source for funding for commercial TV was not accounted for by advertising revenues any more shown by the drop from 50 percent last year to the 49 percent it accounts for this year.

It was also found by Halyard Capital in another recent survey that nearly 70 percent of marketers thought that in the next two years the most powerful form of alternation online advertising would be through social networking sites.