According to a recent report Redten has been pulled up by the advertising watchdog over claims that it offers unlimited broadband

There have been many issues over claims from Internet Service Providers that state they offer unlimited broadband when in fact there are fair usage limits and restrictions, and the latest firm to be pulled up over its claims of offering an unlimited connection is Redten, which has been slated by the Advertising Standards Authority because of this claim.

The report claims that Redten, which went into administration last year and was then purchased by Fatcat Communications, claimed to offer unlimited broadband but then severely curbed the speeds of users that transfer over 5GB of data. The ASA also said that Redten had made false claims when it stated that it offered a “free upgrade to 24Mb/sec broadband”.

The advertising regulator did not stop there either, and also claimed that it was not happy with the way that its enquiries had been dealt with by Redten officials. The ASA stated: “The ASA was concerned by Redten’s lack of response and apparent disregard for the Code of Practice. We reminded them of their obligations under the Code and told them to respond promptly in future”.

However, whilst Redten has now been told that the advertisements cannot be run in their existing format, the ruling may become obsolete as a result of the firm being purchased by another company, which may not be obliged to adhere to these regulations.

Redten was one of the pioneers of giving out free laptops to consumers to increase custom, but stopped doing this early last year. However, since then a number of other firms and providers have started to offer incentives such as free laptops.