Plans to switch providers are being considered by 1 in 4 people in the UK

A popular information website has recently found that a significant number of broadband customers in the UK will be looking to change service providers when the contract they are currently on expires.

It was found that plans to change their ISP at the end of their contract were being considered by 26 percent of broadband-connected internet users in the UK according to a recent survey released by UK consumer information website ISPreview. The current turmoil in the economy is one the main reasons being named and is forcing better prices or service deals to be sought by as many as 24 percent of customers.

Also named as key factor for users to switch their broadband service provider was performance of connection and broadband speed with these two areas being the greatest frustration for more than 41 percent of those that took part in the survey. 28 percent of users surveyed said that although they hadn’t made a final decision they would be likely to switch provider, and users with no plans to switch came to 46 percent.

The survey also reported that 42 percent of customers either had a contract that expired at the end of the first month of service or had no contract with their internet service provider at all. It appeared that it was “considerably less common” for consumers to take out contracts that fell outside one to twelve month, with only 11 percent being locked into a contract with their ISP for 18 months and just 4 percent of users taking up a 24 month contract.

Editor-in-chief of ISPreview.co.uk, Mark Jackson said “The implication of all this appears to be that a considerable proportion of broadband consumers, mostly those whom have been locked into a longer term contract, are unhappy enough with their service to be contemplating a switch. That does not bode well in a saturated market where ISPs need to be clamping down on churn as the opportunities to replace lost custom become an ever decreasing commodity.”