‘One-third of UK post codes’ have slow Internet speeds
Many entrepreneurs and establishments are becoming more and more reliant on broadband technology. It has become a huge part of how they business is conducted. Online storefronts, email ad campaigns and promotions are slowly being tapped into as they can also rake in a significant amount of revenue.
It’s no secret that poor broadband connections have corresponding losses in businesses. In fact, several establishments in Sussex have complained about the negative effects of broadband notspots.

Tourism industry players have also aired their share of complaints: “Tech-savvy visitors are increasingly using the internet for inquiries and bookings, putting tourism businesses in the many rural ‘notspots’ of Wales at a significant disadvantage. If this satellite broadband service can deliver what it claims, it will make a significant difference, not only to rural tourism businesses, but also their customers who demand good internet connections during their trip.”
Now it has been reported that a third of the UK have broadband speeds that are well below the average. Half of the addresses who took part in the speed test had broadband speeds of 6.7Mbps or above, while one-third struggled in order to access speeds above 5Mbps.
The East Sussex village of Winchelsea was found to have the slowest connections, with an average speed of 1.1Mbps. The slowest city was found to be Hereford, which had average speeds of 3.1Mbps.
Towns and cities which recorded lower than average speeds include the following: Kilmarnock (3.2Mbps), Dumfries (3.6Mbps), Canterbury (4Mbps) and Shrewsbury (4Mbps).









I applaud the work of these businesses in raising awareness about broadband “not-spots” in rural areas of the UK. I work at Tooway, where we offer an alternative to wired broadband through satellite connections, offering high speed internet regardless of location.
Satellite broadband, as well providing cost effective and immediate fast broadband coverage for individual homes and businesses in not-spots, can be used to facilitate connectivity to wi-fi and cellular GSM/3G networks. Using the latest satellite protocols and Ka band communications, satellite can provide an instant and virtually limitless broadband backhaul to hook up other wireless delivery methods where its too expensive to dig and lay fibre.
A rich mixture of different technologies interacting together is going to be the only realistic way that the government can hit its own target of a universal 2Mbits/sec delivery to all homes and businesses.
Tom Wheeler
Director at Tooway Direct