Many sent emails never make it to their destination

It has been claimed in a recent report that many emails that are sent around Europe never actually make it to their destination, with spam being largely responsible for this.

The huge number of people that have broadband access these days has resulted in a sharp increase in the number of people that communicate via email over recent years. In fact, email has become a preferred method of communication for many consumers and businesses, making it fast, easy, and convenient to relay information and keep in contact.

However, a recent report has shown that many emails that are sent in the UK and other parts of Europe simply vanish, with figures suggesting that around one in six emails are not received by consumers in Europe. The figures come from the email solutions provider Return Path.

According to the data the missing emails include those that have gone missing completely and those that are simply sent straight to spam folders and often end up never getting read. Across Europe just over eighty two percent of sent emails reached the designated inboxes, and this was a drop from over eighty five percent in the latter half of last year.

One industry official said: “Around 98 per cent of all email is spam. ISPs have to weed through it to try and discover what they should deliver and what they should protect their customers from. The problem for marketers is that legitimate permission-based emails are often identified as spam by ISPs, and subsequently directed to the spam folder or blocked at ISP-level, so the messages vanish into the ether.”

Source – Think Broadband