Increased monthly data allowance available with Demon broadband

Jun 21 2010 / By Rob Webber

In a bid to try and win increased custom from consumers that need to download larger amounts of data the Internet Provider Demon has decided to increase the monthly data allowance available on its broadband packages.

These days consumers use their broadband connections for all sorts of purposes, and often this includes activities such as downloading, streaming, and gaming, all of which require larger amounts of data. One Internet Service Provider has now decided to try and cash in on this need for greater data allowance by improving its broadband packages to include greater monthly download limits.

The Internet Service Provider, Demon, believes that this course of action could help it to secure a larger portion of the market, and it is particularly keen to attract more customers that need greater levels of data for their online activities. The ISP made its decision following feedback from customers and after carrying out a review of its fair usage policies.

The provider has spent a lot of time out of the limelight, and now wants to focus on getting a larger portion of the consumer and small business broadband market. An official from Demon said: “We never really went away. We have over 100,000 customers split pretty evenly between consumers and small businesses. This comeback is significant for Demon as we know competition is fierce in this market. But we felt now was the right time to launch as a more mainstream consumer and small-business ISP.”

He added: “Not every ISP is the same and it is not just about price. As more services go online and more people use these, a clear and consistent fair usage policy (FUP) is increasingly important to them.”

Source – Computer Active

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