ASA to launch investigation into broadband speeds

It has been announced that the Advertising Standards Authority is set to launch an investigation into broadband speed claims made by Internet service providers.

There has been a lot of heated debate and controversy over the way in which Internet providers in the UK advertise their broadband speeds, and the claims that they make with regards to these speeds. Many have said that there need to be changes, because current advertising can be misleading in terms of making consumers think that they will get speeds that are faster than the ones that they will actually receive.

It has now been announced that the advertising watchdog, the Advertising Standards Authority is set to launch an investigation into the claims of Internet service providers when it comes to broadband speeds. Claims over unlimited usage that are made by providers will also be looked into as part of the investigation by the watchdog.

The investigation will involve looking at the claims that providers make over their speeds, and the speed that customers actually receive. Ofcom and government officials have raised concerns over these issues, and this has sparked the investigation by the ASA. According to Ofcom the average broadband speeds is less than half the average advertised speed, which is up to 11.5Mbps.

Ofcom, the UK’s communications regulator, has said that despite the concerns that have been expressed over broadband speeds received compared to those advertised many people were still receiving speeds that were way lower than those that were being advertised. It is thought that the ASA will reveal more details about its planned investigation over the coming week.

Do you believe that ISP claims over speed are still misleading? Comment and let us know

Source – Daily Mail