A third of broadband users plan to switch

According to a recent report around one third of UK broadband users are planning to switch to another provider this year, with many unhappy with their existing provider.

It has been revealed in a recent report that around one third of broadband users in the UK are planning to switch their broadband provider this year, with claims that many are unhappy with the Internet service provider that they are currently using. The survey showed that dissatisfaction levels amongst broadband users is continuing to increase, and many have now reached a point where they are planning to make the effort and switch to a different provider.

According to the results of the survey around one third of UK consumers are planning to switch their broadband provider over the course of this year, and officials believe that this is more down to the fact that consumer expectation levels have increased than on Internet providers having dropped their standards.

Four hundred and ninety people were polled as part of the survey, and of these forty five percent said that they were not happy with their current Internet provider. The majority of complaints from these customers were relating to broadband speeds and customer service levels. Just over thirty percent said that they were definitely planning to switch, but a further thirty two percent said that they were undecided, which means that the figure could be much higher.

An official involved in the research said: “It’s deeply disappointing to see that consumer satisfaction with mainstream ISPs is still so extremely low. Just 37 percent felt that their broadband speed was ‘Good’ and an even lower 35 percent gave the same opinion for ‘Customer Support’. Clearly ISPs need to work a lot harder to keep customers happy and combat churn. We predict that the situation will improve as faster and more reliable superfast broadband services slowly become widely available between now and 2015.

Are you considering switching your provider this year? Let us know with your comments

Source – Eweek Europe