Favourite British Broadband Provider Revealed in Popularity Poll

Over 100,000 consumers took part in our latest survey. Please find the results below:

Broadband consumers using comparison site Broadband Expert have named O2 as their favourite home broadband provider.

Over 100,000 visitors to the site rated their internet service provider (ISP) during a six month survey. With a customer satisfaction rating of 77%, O2 was rated as the top ISP by its customers. Be Broadband (owned by O2) was the runner up with a score of 73% and AOL customers were the least satisfied with an average rating of 56% for their ISP.

Customer ratings between September 2009 and February 2010.
ISPs with less than 1,000 ratings have been excluded from the results.

Rob Webber, Broadband Expert’s commercial director, says: “O2 is consistently a top performer in our broadband speed tests and receives great feedback from its customers for ease of installation and because is has a responsive, nationally based call centre.”

He continues: “It is encouraging to learn that the overall average ISP rating has risen by 7% compared to the same period last year and that providers are beginning to take customer satisfaction more seriously rather than focusing solely on offering the cheapest prices. Greater transparency provided by the internet and media in recent years has given consumers more power to name and shame the poor performing providers. Conversely this has presented a huge opportunity to those companies who are willing to deliver a good quality, well supported service.”

Felix Geyr, Head of Home Broadband at O2, said: “I am delighted that our customers have rated O2 Home Broadband higher than any of our competitors. We believe that we have a great product and results like this from Broadband Expert prove our customers value the service and quality we provide.”