3UK asked to withdraw broadband ad by ASA

It has been reported that the Advertising Standards Agency has asked mobile network operator 3UK to withdraw a broadband ad that was found to be misleading.

According to recent reports one mobile network operator in the UK has been asked to withdraw an advertisement by advertising watchdogs because it was found to be misleading. It is reported that the Advertising Standards Agency has asked mobile network operator 3UK to withdraw its advertisement, stating that its claims that it offers the best network are misleading to consumers.

The ad that the network operator has been asked to remove by the Advertising Standards Agency claims that the company offers the best mobile network for devices and services such as smart phones and mobile broadband services. However, these claims cannot be backed up, which is why the watchdog wants the ad to be removed.

In the regional press advertisement the mobile network operator claims: “Don’t just take our word for it. We’re rated No.1 network for mobile Internet speed and value by smartphone users.” However, complaints were made that this claim was misleading as it was one that could not be verified and substantiated.

The complaints that were made against the advertisement and the mobile network operator were upheld by the Advertising Standards Agency, which said that the advertisement could make readers believe that the company had carried out a comparison with rival providers to reach this conclusion.

Do you believe the ad from 3 UK was misleading? Comment and let us know.

Source – CBR Online